Changing Media Habits...

• Almost 1 out of 3 Americans do not read a daily newspaper.
• Over half of all Americans have not watched either the morning or late news in the past week.
• People from households with $75,000+ income traveled 1,404 miles in the past four weeks.
• 91% of Americans commute to their job.
  

• The average daily one-way commute for the typical American is 27.4 minutes.
• More than 100 billion miles are driven on Michigan roadways every year. That is the equivalent to more than 500 round-trips from the earth to the moon every day!
• Vehicle travel on Michigan's major highways increased by 27% between 1990 to 2004.